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Public Relations Articles
1: What's a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It's not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it's easy to feel absolutely no sympathy for the golden boy whose sin
2: Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I'll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more
3: What is Marketing Really? A Practical Explanation of Marketing, PR and Advertising
Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house.
For that reason, I thought it
4: How to be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers
The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself.
PR people are depicted in the movies as "spin doctors," stretch
5: Print Circulations Tank As Online Media Takes Over: The Value of Web-Based Press Shines As Newspaper Readership Declines
If you're an old newspaper hound, it's not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple
6: Is It News or Is It Spin? How to Develop a News Hook for Your News Release
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.
In the 20+ years I’ve been
7: How To Get On Oprah
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my care
8: Finding the Right Media For Your Marketing Campaign
If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportuni
9: How To Get Good PR Without the Big Retainers
Tampa, FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retai
10: Spin Your Dwindling Advertising Budget Into A PR Dynamo
“If I was down to my last dollar, I’d spend it on public relations.”
-- Bill Gates
Tampa, FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a s
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