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Public Relations Articles
1: Is It News or Is It Spin? How to Develop a News Hook for Your News Release
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.
In the 20+ years I’ve been
2: How To Get On Oprah
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my care
3: Finding the Right Media For Your Marketing Campaign
If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportuni
4: How To Get Good PR Without the Big Retainers
Tampa, FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retai
5: Spin Your Dwindling Advertising Budget Into A PR Dynamo
“If I was down to my last dollar, I’d spend it on public relations.”
-- Bill Gates
Tampa, FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a s
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